A Blog of a Jordanian, blogging from the Middle East, known for being audacious and unafraid to express anything that does not conform to his mentality.
Teta Latifa is the genuine hero of the Taanayel Farms – Airport Advertisement (already 21,000 viewers on YouTube), directed by Nadine Labaki and produced by Zoe Productions Beirut and done by Leo Burnett Beirut (one of the most intelligent offices in the Middle East) and for those who want to know more about Teta, for the adopters and the lovers, watch this video and join her facebook page.
Teta Latifa has become a star after attracting fans from Lebanese communities in Brazil, Ivory Coast, Argentina and South Africa. She’s the star of an advertisement posted Nov. 6 on YouTube.
In the video, the Teta tries to persuade an airport guard to allow her carry in a bag several labneh, yoghurt and cheese containers from ‘Taanayel Farms’ to her grandson in Canada.
“There’s too much liquid. It’s not allowed,” the guard says. Ultimately he lets her take only one jar. “This is for your kids,” she tells him about the jars that he leaves out of the bag. The advertisement was reportedly seen on YouTube 10,000 times in 10 days.
Leo Burnett Beirut’s Associate Creative Director, Omar Boustany, says the majority of visitors were from Lebanon at first. But then the Teta “phenomenon” reached Lebanese communities in Brazil, Ivory Coast, Argentina and South Africa,The TV ad has cost $75,000.
Enjoy the labné, Teta Latifa spirit and spread the word, become a fan of Teta!!
Well, unless you’ve been trapped in prison lately, you should’ve heard about Apple’s new iPhone 3G. It’s twice as fast as the original and only half the price (as they claim…)
The new iPhone will run on several networks around the globe, Orange confirmed in Jordan, Vodafone in Egypt and Qtel in Qatar and it seems Zain won’t be getting any. iPhone will run on 3G networks (which we don’t also have in Jordan) alongside built-in GPS mapping, Microsoft Exchange support, desktop-class web browser, apps and Apple’s New MobileMe service. You’ll find Wi-Fi, Bluetooth 2.0 + EDR, a 3.5 inch 480×320 pixel display, 2.0 megapixel geotagging camera, accessible SIM card and a slick new case.
The iPhone 3G will weigh 4.7 ounces and come in 8GB or 16GB sizes in black or white (16GB only). Now, here I have a question… I loved my previous iPhone and only sold it because It gave me headache and I accidently dropped it on the floor and scratched the screen. BUT! why would I need a 3G iPhone when networks in Jordan do not have that activated? The release in the US/UK in 6 days way and I can’t wait for it to come out..
Also, according to Apple, AT&T will offer it in the US for $199 for the 8GB and $299 for the 16GB (w/ 2 year contract) so I guess and according to Apple prices in the Middle East (calculating since a 350 KD macbook costs 500 in Kuwait and same in Jordan).
I think Orange’s offer is going to be for 250 JD for the 8GB and 500 JD for the 16GB (w/ 2 year contract), I hope they surprise me and release it for cheaper.
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We all think we’re going to be great. And we feel a little bit robbed when our expectations aren’t met. But, sometimes, our expectations sell us short.
Sometimes, the expected simply pales in comparison to the unexpected.
You gotta wonder why we cling to our expectations. Because the expected is just what keeps us steady… standing… still. The expected is just the beginning.
The unexpected… is what changes our lives.”
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