A Blog of a Jordanian, blogging from the Middle East, known for being audacious and unafraid to express anything that does not conform to his mentality.
What is a browser? was the question we asked over 50 passersby of different ages and backgrounds in the Times Square in New York. Watch the many responses people came up with.
I wonder if we make a Jordanian version of that… answers!! aaaaaaaakh!
It is really stupid, and immature and trouble-causing, but let me give you the full “images”.
A designer (who was upgraded to an Art Director) was asked to design a business card, and some stationary along with an envelope. He designed them as dummies that look realistic (as in took a screenshot of cards and things in 3D and nice backgrounds) in Adobe Photoshop, forgetting the fact that it has to be executed on Adobe Illustrator. So, since he did it on Adobe Photoshop, he makes wonders of wrong perspectives, a little bit of skew transformation and wrap. But It look good at the end.
Then client servicing presents it to the client, he loves it WOW! It gets approved and now he wants it released (and they want it to look like the marvellous amazingly done dummy). But… you find that when another Art Director (me for example) takes the job, It is sort of impossible to do, because dimensions do not fit. The logo is not tilted, the card is not squared, the invitation is not that wide, the text given doesn’t fit like the dummy text applied… Because the cards/designs should have been designed on Adobe Illustrator first, then implemented on Adobe Photoshop to give realistic fake dummies.
Am I making sense here? This is the 2nd time I get such a job, I release things perfectly! I’m younger and I have less “work experience years”…
At the end of the day, I shut up, explain to 1,234,567 people why it doesn’t look like that, they don’t believe, then the see actual and believe and I get a “Thank you” from them, not my team… Instead I get more “messed-up” jobs.
“
We all think we’re going to be great. And we feel a little bit robbed when our expectations aren’t met. But, sometimes, our expectations sell us short.
Sometimes, the expected simply pales in comparison to the unexpected.
You gotta wonder why we cling to our expectations. Because the expected is just what keeps us steady… standing… still. The expected is just the beginning.
The unexpected… is what changes our lives.”
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