http://moeys.net

Winning New Business

December 17th, 2011

You’re in the room, Stressed out but not showing it… because in a few moments the client will be there. The AV is set-up and working after a few failed attempts or the laptop is ready but the flash drive started acting up by not reading. Your team, going through their notes or mouthing their scripts to the nearest patch of carpet.

Yes, it’s a Pitch Day.

It’s a mixture of stress, adrenaline and stomach butterflies. My role was a big part of the larger presentation, watching all our hard work come together in a flawless 35 minutes of powerpoint process was quite a sight.

We ended up not knowing if we won new business or not. It took us a lot of hard work to get a request for proposal let alone get in the room.

That on its own was a small success.

In my opinion, the secret to success is to show your potential clients that you not only have the muscle and the foresight to get the job done, even though you’re not a big advertising agency or a design firm but that you work well as a team and could potentially do great things together.

Advertising is all about chemistry between clients and agencies. If your client is not happy with the work your employees are creating, they’ll ask you to change it or hire a new creative team who can. But they won’t fire you.

Know more about the photo.