Advertising
Path… say what?
Path is a social networking-enabled photo sharing and messaging service for mobile devices, launched in November 2010. The services aims to be a place where users can share with their close friends and family. The app creeps me a little, it is a perfect stalking tool! Users can easily build their network and update their …
Customer Service on Twitter
Let’s say, @CoffeeHouseAmman is the twitter ID of a new coffee house in Amman that wants to target coffee lovers in Jordan and try to bring them to come and test their coffee. First practice to do is: monitoring It is a simple task, by simply running 2 search enquiries on tweets, one of them …
5 Reasons Why I Hate Facebook “Like” Competitions!
I recently realized how marketing agencies and digital agencies are abusing the “like” function on Facebook just to sell. Basically, most of competitions in our region (as in MENA) are now based on “liking” to win. Which is totally messing up the concept of Facebook promoting
Once upon a personal post…
Oh Well… My new job (well, It will be my second month in November) teaches me new things every day. I’m also getting to know new people, mostly from my department… I think a part of us changes when we go through a new experience. It feels like this new job is slowly changing me. …
UPDATED: Zain? Orange? or Apple?
Zain Jordan’s latest ad, Love it and dig the trick… wondering about Orange’s reply! Kudos to the great twitter support, follow @ZainJo on twitter for more. UPDATE: ORANGE RESPONDS TO APPLE. UPDATE 2: According to Zain, they’re selling the iPhone 4 as well.
Is Team Y&R/Wunderman Jordan in trouble?
You readers have probably checked this post before. I was just wondering… I think Zain played it nice with JWT, Orange with Team Y&R boosted the publicity. My question is, since I become from an advertising background and that I worked on Zain’s advertising a year back… When Zain or Orange (or any telecom in …
MTV Arabia Ramadan Campaign: Great Deal!
Control your behavior in Ramadan. Anti-cursing commercials by MTV Arabia, Tamam! According to the YouTube uploader: The “Anti-cursing” campaign aired during Ramadan encouraing the youth to control their temper and behave with patience and tolerance towards others. Part 1: Part 2: Part 3: Thanks @OmarAlJamal
The difference between Art Direction & Graphic Design
Many students (where I still study) do not know the difference between Graphic Design and Art Direction, they have question marks flowing around their heads whenever I’m asked about my job title and I say “I’m an Art Director“. Therefore, I thought I’d write/collect this info in a nice way to give a full-image: A …
Leo Burnett Kuwait, finalist at Cannes Lions – Cyber Category
During this Cannes Lions, Kuwait’s Leo Burnett office was shortlisted at Young Lions Work. Congratulations Tarék El Khatib (Art Director) & Tala Al Ali (Art Director and Copywriter). Wayn el 7elwan chabeb? Click here for more, and check the screenshots!
Mum, Dad… I’m Gay… For Advertising!
Here is one of the funniest promotional videos for this years Portfolio Night 8, unfortunately didn’t happen in Amman, but did in Kuwait, Cairo, Beirut & Dubai by Memac Ogilvy. If you are a student looking for some feedback on your portfolio, I highly recommend you check out the event (it is happening in your …





