Gulf Maid Abuse
This video (+ other 2) are so biased. Not all people from the Gulf do that, that is generalizing, check Lebanon or Jordan (where I saw) where in some parts they’re even forced to wear a scarf, and be treated like shit as well.
I think the Gulf is really trying to improve the situation for housemaids. They are working with Sri Lanka and the Philippines to crack down on the problems. But again what can we do? most of the women coming to work in the Gulf are completely illiterate, completely overwhelmed and they can’t cope, so they run away.
Agency: Full Stop Advertising, Jeddah, KSA.
Sphere: Related Content
Well, yes there are some people in the Gulf who treat their maids and houseboys EXTREMELY good, but still there are people who don’t. Plus, the ad is originated from Saudi Arabia, so of course it has to portray Saudis. That’s why it’s not biased. If the ad was originated in Saudi Arabia and it was portraying people of any other nationality, then it’d be biased. But it’s not the case here.
I actually think that this campaign is very good since it’s sending a nice message. Very well-done.
Well, the ad is playing all over TV channels.
still watching you……
from my experience I think that people treat their maids better in most of the Arab world than in the Gulf.
Living in KSA all my life, I have witnessed many cases of maid abuse. I have witnessed many as well in my home country Egypt. But i think instead of focusing on the nationality of the housewife lady, I think we should conform that there is maid abuse. I personally like the ad, and I found it “spot-lighting” on a certain behavior exercised by the wealthy in oppressing the weak. So as far as I am concerned, I don’t care about the nationalities portrayed in the ad. I care more about it delivering the message!