As widely reported 2 years ago, the Brazilian city of Sao Paolo passed a law banning all outdoor advertising. The law came into effect earlier last year, all of the ads were dismantled and taken down. Now Tony de Marco, a local flickr user, has put together a cool photoset documenting the strangely barren adscape. It’s kind of haunting, like an advertising zombie movie.Is the ban progress? Or does it remove some of the character of the city? I’m not sure.

I was thinking about this getting implemented in Amman, you may ask why? let me answer your question… maybe because the whole nation got sick of the networks/telecommunications ads all over town. Telecommunications providers are in mobile/cellular networks ads are everywhere. everywhere, imagine waking up one day just to find them gone, just like what GAM did with the ugly signs causing visually blindness.

It’s clear our industry (as in advertising) has gone a bit mental sticking ads on every surface we can find. And we could use a few wake-up calls. But the answer is surely not an outright ban - it never is, regardless of whether we’re talking books, films, or what have you. Hopefully instead the industry will smarten up and realize that finding ever newer and bigger ways to interrupt people isn’t the answer. Being interesting and useful is.

I hope they (cellular networks) just provide 3.5G service or at least the other 3 networks beside Uminah release WiMAX services, I mean we deserve better… we are sick of those, call cheaper ads… we want video calls, we want better services like services in Bahrain or Kuwait.

+ Source of info.

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