SH*T!
YOU'RE
HERE.
Let's talk about the "unicorn in the room"
I create breakthrough ideas that turn followers into fanatics. Connect brands to the people and places, changing culture at large, staying ahead of trends, delving deeper, and evoking genuine emotions.
Built my career at Leo Burnett, J. Walter Thompson, VML, Mullenlowe & Beautiful Destinations. Made friends with Nexa, Amazon Prime Video, The Streaming Lab, Create Media, Crowd, Mindspace, Keko, Bond Brand Consultancy, Grintafy Technologies, SellAnyCar.com, Tarabut, Incubeta, Hashtag Agency, UAE Government Media Office, Dentsu, Latitude, Kärcher to name a few (made some enemies too). You can view my work, resume and services here and If you’re into it, I'm all over it. I ramble about advertising on LinkedIn and for ArabAd & the cinephile in me writes reviews on Letterboxd.
STRATEGY
Practical, data-driven approaches over mere theories.
RESEARCH
Anything cultural, societal or even just at the level of your "target audience".
CREATIVE
Inside, outside or by the side of the box, it is all valid.
CONTENT
My bread and butter, articles, rants, you name it.
I have a few awards in my pocket(s) too...
Nothing fancy really just a few of those where I worked day and night and all things bright with those I loved, hated and wanted to win with.
Be your strategic & creative cultural consultant at agency quality but with a freelancer rate. Wallah!